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B/NDL Studios - storytelling agency on Twitter: "Star Wars, The Blair Witch, LEGO are using Transmedia Storytelling that turned its brand into profitable movie and multimedia entertainment franchise. So, what is the
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The Lego Movies: The Building Blocks of Transbranding – Transmedia Blueprint
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LEGO Transmedia Storytelling
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network
PDF) 8. "Everything is Awesome:" Spreadability and The LEGO Movie | Joyce Goggin - Academia.edu
How Transmedia Made LEGO the Most Powerful Brand in the World | Animation World Network